Wow! What a summer so far we have had at NRG Store.
The marketing team had been thinking of how we would get the NRG Store name out and gain some feedback before the official launch of NRG Store.
Eureka! Cork Summer Show 2019 came to our minds.
Organizations began and before you know it we had booked our first ever show under our NRG Store brand. We chose the House & Home section of the festival alongside some other fantastic brands and businesses who we were thrilled to be standing shoulder to shoulder with, we were quite chuffed really.
(Plus the House & Home section was in doors which was a gamble by our team, but boy did it work out thanks to our lush green isle of Ireland. We hope you brought your wellies! )
Our goal for the weekend was simply to raise some brand awareness and meet some people and get the conversational buzz started around NRG Store.
Our marketing plan was 1. to give the hundreds of kids branded NRG Store balloons & gift bags in the hope of speaking with their parents & guardians drawing them to our stand and 2. To have the brand EVERYWHERE! Did it work? In short… Yes!
We created a promotional brand video with The Video Guys to give our customers an insight into our team and our weekend. Check out the video below!
Over the weekend along with my two superstar NRG Store patrollers we successfully inflated 400 balloons and gave away 200 gift bags. I think my own hands were orange at the end of both days but I may have also had a couple of Cheetos.. (not really). On the second day of balloon blowing we decided it was time to bring the big guns; a helium tank. The tank successfully inflated 45 balloons so we were back to the good old manual days. The Cork Summer Show is a fantastic festival and we would encourage everyone to check it out! Over all we had an amazing experience and want to thank everyone who took the time to speak with us to learn a little about NRG Store!
Note to self… Buy an electric balloon inflator.
Until next time, remember this is #YourNRGStore
Head of Digital Marketing & E-Commere NRG Store